Written by John Agoglia, Club Industry
It seems as if training studios have become as common as the ubiquitous Starbucks. With thousands of studios ranging from CrossFit boxes to independent training studios to franchises, they really are on almost every corner.
“The industry is changing,” says Michael Scott Scudder, founder of the Fitness Business Council. “We’ve seen a shift to specialized studios and it is going to keep growing. It’s only a matter of time before someone — maybe a former group exercise coordinator or even one of the big guys — decides to launch studios that offer all the traditional group exercise classes and takes that segment of the population from the traditional clubs.”
The evolution of the industry and traditional health clubs’ approach of being everything to everyone, has opened the door for smaller players to nibble away at the market share.
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