The Big Boxes are being eaten alive, or at least nibbled at in a significant manner by the small, low cost of entry, specialized studios. Can they recover and compete or will they lose market share?
Everywhere I go, I hear the same thing – the small boutique studios are “nibbling” away at our market share. There is yoga, cycle, barre, pilates, functional training, Curves, Cross Fit, Orange Theory, Boot Camps, Kosama, etc… Research I’ve seen shows that at least 25% of the small studio offerings have members that are keeping membership to their regular “traditional club”.
If you are not signed up for BMC3 Subscriber Content, we welcome you to Register Now.