BMC3 is proud to partner with Steven Renata and Les Mills. Les Mills is a strategic partner of BMC3.
RELAXED APPROACH BEST TO BOOST NEW MEMBER RETENTION
Fitness professionals are duty-bound to impart their passion for exercise and get the results the clients are paying good money for – even if that client has a natural aversion to exercise or a totally sedentary lifestyle before walking into your premise.
But sometimes gym staff are a little too great at firing clients up with visions of running marathons or rocking a hot bod. They don’t ensure newbies understand that they need to take it slowly, build fitness gradually, and experience a wide range of options to better understand their own tolerances.
Consequently, what often happens is that clients leap into a couple of advanced classes without proper guidance and end up, at best, not being able to walk again for a week – or at worst, injuring themselves badly.
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Tagged: Aerobics, Bill McBride, BMC3, Fitness Center Retention, Fitness Studios, Group Exercise, Group Fitness, Health Club Consultant, Health Club Consultants, Health Club Consulting, Health Club Retention, Les Mills, retention, Studios