Way back in 1960, a concept called the 4 P’s was introduced as a model for marketing a business. The P’s stand for product, price, place and promotion. And while all of those things are still important, the model itself is made almost completely irrelevant without a few more additions to the list; people, processes, and participation. This is especially true in the fitness industry.
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Tagged: Bill McBride, BMC3, Health Club Consultant, Health Club Consultants, Health Club Consulting, Health Club Marketing, Health Club Sales, Health Club Sales Consultant, Marketing