We hired Bill McBride/BMC3 in 2014 to consult with us on our new large upscale tennis, aquatic and fitness facility – Stafford Hills Club in Tualatin, Oregon (Portland/Lake Oswego Market). We initially hired Bill to work as our contract Vice President of Sales & Marketing but his input and role expanded further to provide insights into our overall operations and leadership structure.
Bill did a very comprehensive initial assessment of our facility, strategy and personnel. He communicated very well. He generated an initial report with recommendations that we felt were right on target. He then began to implement the recommendations with a high degree of success in staff selection, compensation plans, sales, sales training, pricing and outreach. While we were very pleased with his sales/sales management and marketing strategy acumen, we were also equally impress with his understanding of overall operations, strategy and management talent. Bill made recommendations on the member experience and our overall leadership structure that we subsequently implemented with great results. He then trained and mentored our site leader (COO/GM), rapidly accelerating his learning curve and building his confidence in leader this complex premium fitness facility.
I highly recommend Bill and BMC3 on all challenges club operators face with their business. He relates well with the on-site team, ownership and is collaborative in delivering best practices. His expertise, authenticity, integrity and follow-through are beyond reproach. I trust him greatly.
We are fans of his style, approach and deliverables. I believe Bill adds significantly more value than the cost of his services.