Recently, I’ve been trying to “reconnect” to the basics of this business in a more insightful and instructive way. The core question: What’s happening at the consumer level when individuals are deciding whether or not to join a club?
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
Bill is an innovating leader willing to engage and listen to all viewpoints. He is skilled at achieving consensus and encouraging his colleagues to be their best in order to reach desired goals. Bill is a pleasure to work with and an unselfish sharer of credit. Bill is not afraid to take responsibility and do the work required to get the job done.
