Articles
Members “Delight” in the Details
Recently, for a three-month period, I had the opportunity to get actively involved in the opening of a new club, which we launched in late December. I rolled up my sleeves and got a little dirty to reconnect with the manifold aspects of our business in a way that I hadn’t done in years.

Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill is one of the most forward thinking leaders in the health club industry today. More importantly, he is a caring and dynamic leader who goes out of his way repeatedly to help people . His personal integrity, knowledge and influence make him a special individual and therefore he has my highest recommendation.