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Powell’s Principles
We’re all fighting a battle. Our goals are to grow our business and help people overcome inactivity. To arm your daily “skirmishes,” I offer the following thoughts from U.S. General (Ret.) Colin Powell, the former Chairman of the Joint Chiefs of Staff and U.S. Secretary of State.

Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill is one of the most forward thinking leaders in the health club industry today. More importantly, he is a caring and dynamic leader who goes out of his way repeatedly to help people . His personal integrity, knowledge and influence make him a special individual and therefore he has my highest recommendation.