11 Questions You Should Ask Every Job Candidate at Your Health Club
Understanding strategic thinking and developing a solid strategic plan is core to business success; however, your hiring, training, performance management and reward systems, and your organizational objectives must also align to achieve your goals. And executing that alignment often trips club owners up. “Most people start with the task at hand, versus going mentally to the final desired outcome and working backwards,” says Bill McBride, president and CEO of Active Wellness and BMC3. When you begin with the end in mind, “you are essentially beginning with your strategy goal and then you can create the steps and roadmap to get there.”
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We are facing disruption in our industry with increased segmentation and specialization. Our challenge as operators is to discern trends that have longevity with fads that will be a "flash in the pan." Studios and specialization are now everywhere! What should we do? Should we create a program or programs that attempt to compete directly with the studios with specialized offerings that are popular today? When it comes to trends and programming, this is the fundamental question we operators are asking ourselves... or need to be. Do we CREATE completely new programs to follow trends (and possibly fads), or do we stay fresh on our current traditional offering while EVOLVING with elements of efficacy from new technologies and consumer-adopted preferences?
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill's "Success Blueprint" is based on 4 main principles: Be very clear in your goals and boundaries; Create a specific plan to achieve those goals and deal with your boundaries; Operate with integrity at all times; Develop "Good judgment." In this article he attempts to stimulate our thoughts on "black & white" versus "gray" when it comes to good judgement for everything in how we deal with our lives, our businesses, our clients and our members.
When a member leaves your gym, it’s crucial to know why. Here, Bill McBride, the president of Active Sports Clubs, discusses the ins and outs of exit interviews.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill is a great asset to the fitness industry in countless ways. He is a wonderful addition to the IHRSA Board, where his experience, expertise and thoughtful participation help drive the success of IHRSA and the Industry. Bill also gives back to the industry as a valued member of The Public Policy Council. And, Bill also "pays it forward" by sharing his vast knowledge as one of IHRSA's most highly regarded and requested presenters.