Articles
Women, Revisited
When it comes to sports and fitness, women are truly a powerful force. At the recent Summer Olympics, women took 29 (63%) of the 46 gold medals won by the U.S., and, for the first time, each of the 205 participating countries sent a female athlete.

Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill is an innovating leader willing to engage and listen to all viewpoints. He is skilled at achieving consensus and encouraging his colleagues to be their best in order to reach desired goals. Bill is a pleasure to work with and an unselfish sharer of credit. Bill is not afraid to take responsibility and do the work required to get the job done.