Articles
Fix Your ‘Broken Windows’
Last month, in this space, I described how opening a new club had reminded me of how important details are to a positive member experience and to the success of a club. The question I’d like to address now is, How can you effectively manage the staff responsible for those details?

Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
They say you can tell if you like a person or not within a minute or two of first meeting them. But, we all know that truly likeable people are not always the norm in any business. For sure, though, likeability is a huge asset for any and all people who delve into the vast world of leadership in business...