Articles
CBI Profile – December 2012
Bill McBride, 47, earned a bachelor of science degree in business administration with a concentration in marketing from East Carolina University in 1986, and, shortly after graduating, became the general manager of the V.I.P. Fitness Center in Fayetteville. He subsequently worked for several independent clubs before being named sales director of the Sport & Health Clubs, the McLean, Virginia–based chain, in 1993, eventually becoming senior vice president. In 2003, he moved to Club One, Inc., based in San Francisco, where he served in several capacities before becoming president and chief operating officer in January 2011. Today, the company owns and operates 14 Club One sites, and manages two hospital, 53 corporate, and 10 community fitness centers, as well as seven commercial clubs. McBride has served as the vice chair of IHRSA’s board of directors, and on its finance and public policy committees, and is now board chairperson.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
Bill is a wonderful advocate for the health and fitness industry. I've seen him speak at industry sponsored seminars and functions on numerous occasions. His passion for the benefits of regular exercise as well as his deep commitment to club member service comes through clearly every time. Bill understands the successful health clubs are driven by quality and organizational skills that are communicated to staff and members on a daily basis. His innovative approach to growing his clubs and the industry as a whole, bodes well for the health and fitness of all.