Articles
A Security Primer – Keeping Your Members, As Well As Their Belongings, Safe
By: Liane Cassavoy
Featuring Comments From Bill McBride
You spend a lot of time and money keeping your club clean, polished, and full of the latest amenities and fitness equipment in hopes of attracting new members and retaining the ones you have.
All that effort is worth it to keep your club successful. But, there’s something of a downside: The more attractive your club is to honest consumers, the more appealing it may be to thieves and other lawbreakers.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
I have worked with Bill for several years, most recently, while he was the Chief Operating Officer at ClubOne. his knowledge of operations as well as sales and marketing in clubs is unsurpassed. He is dedicated to his staff, the company he is working with and most importantly our industry. I look forward to working with him on projects in the future!