I’m committed to people first. Without the people component of our fitness equation, nothing else matters. As technologies continue to emerge, develop, and disrupt, one thing that becomes more and more apparent to me to focus on is the dynamics that will not change in our industry.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
We hired Bill McBride (BMC3) to help improve the performance of my two health clubs in Manhattan, KS in 2013. His organization - BMC3 took on a contract role and Bill was appointed to act as President & CEO of the two clubs and manage the strategy, operations and performance working side by side with my CEO of GTM and HCI Hospitality...
