I’m committed to people first. Without the people component of our fitness equation, nothing else matters. As technologies continue to emerge, develop, and disrupt, one thing that becomes more and more apparent to me to focus on is the dynamics that will not change in our industry.
Bill McBride is a health club industry veteran. He has worked in all aspects of sales, marketing, leadership, management, member experience and operations. He currently serves as the Co-Founder, President & CEO of Active Sports Clubs/Active Wellness. He also is the Founder, President & CEO of BMC3. He has served as the Chairman of the Board of Directors for IHRSA and MACMA (Mid-Atlantic Club Management Association), been a Board Member on ACE’s Industry Advisory Panel, Club Business Pro’s Advisory Panel, The Wellness Health Education Advisory Board and was a contributing faculty member of Club Success Magazine.
5922 S. Gold Leaf Dr
Chandler, AZ 85249
Phone: (415) 299-9482
Email: BillMcBride@BMC3.com
Bill is both an exemplary Industry leader, and a highly respected and charismatic organizational leader, to the team of people who have the privilege to work with him. He has a special gift in being highly passionate about his work and the industry, and is also genuinely committed to the personal and professional growth of his team...
